Knowing what you don’t know is critical
Traditional marketing and ICT providers are good at providing services and solutions to a brief, but how do you make sure the brief gets the best strategic outcome for your organisation?
There is a conflict if suppliers shape the brief because there is a motivation to think around the solutions that they can provide.
Most internal teams are busy managing their day to day goals and don’t have much time for or experience in strategic development. Solutions are often developed from existing knowledge, rather than an independent and outward looking review.
We’ve seen opportunities go under realised or even missed as the business tries to balance business as usual with new growth and development. Taking time out to discover what you don’t know is critical to obtaining the best possible strategic solutions.