50 combined years in ICT and Marketing has told us a few things
There’s a natural gap between business needs and the services that most providers offer.
Most service providers specialise in particular aspects of the communications or technology mix such as graphic design, web development, content systems, advertising placement or technical solutions.
They are often excellent in their areas of expertise, but to get the most out of them, an integrated strategy that looks broadly across all possible solutions is required.
In our experience, the real challenge lies in focussing resources to provide a strategic solution rather than a tactical one. Ultimately this approach provides the best return on investment.